11000 images

Phase 1 – Observe and appropriate. The spiral structure of Marshall McLuhans thinking [Marshall McLuhan] ’s thinking providing a new way of viewing Marshall McLuhan’s view on the spiral structure. The way he reversed figure and ground, reversed content and medium, reversed cause and effect, and the relationship he established between the content of a new medium and the older media it obsolesced. They all contain a spiral structure going back and forth in time. …

How to become an Image This project deals with the human as a resource and its data, that can be exploited. Especially Instagram, as a database of lifestyle and social interactions, is providing an huge amount of information. Therefore it is an easy target to observe human behavior, which eventually leads to its reproduction (feedback loop). In case of yogabytes, [11000 images] about the yoga culture have been scraped from Instagram to reproduce human behavior. …