Phase 1 – Observe and appropriate. The spiral structure of Marshall McLuhans thinking

[Marshall McLuhan] ’s thinking providing a new way of viewing Marshall McLuhan’s view on the spiral structure. The way he reversed figure and ground, reversed content and medium, reversed cause and effect, and the relationship he established between the content of a new medium and the older media it obsolesced. They all contain a spiral structure going back and forth in time. Finally, the time structure of his Laws of Media in which a new medium obsolesced an older medium, while retrieving an even older medium and then when pushed far enough flipped into a still newer medium has the feeling of a spiral.

[Marshall McLuhan]
Herbert Marshall McLuhan CC was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge.

Phase 2 – Transform and modify. Creation as an act of Emulation

We create new through transformations and variations. The interdependence, though, of our creativity has been obscured by powerful cultural ideas, but technology is now exposing this connectedness. We are struggling, ethically, legally, and artistically to deal with these implications. The growing dominance of the market economy, where the products of our intellectual labours are bought and sold, has caused us to become territorial (also known as [Loss Aversion] ). We start claiming ideas as a form of property. The belief of [intellectual property] has grown so dominant that it has pushed the original intent out of public consciousness.

[Loss Aversion]
In cognitive psychology, decision theory, and behavioral economics, loss aversion refers to people's tendency to prefer avoiding losses to acquiring equivalent gains: it is better to not lose $5 than to find $5. The principle is very prominent in the domain of economics.

[intellectual property]
Intellectual property is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The most well-known types are copyrights, patents, trademarks, and trade secrets.

In cognitive psychology, decision theory, and behavioral economics, loss aversion refers to people’s tendency to prefer avoiding losses to acquiring equivalent gains: it is better to not lose $5 than to find $5. The principle is very prominent in the domain of economics.

Phase 3 – Subvert and combine. Using WIPO IP as a Database

Expanding copyright has introduced possibilities of opportunistic litigation. This possibility has grown so dominant that it has pushed the original intent out of public. It is not about the inventive content of the patent anymore. It is not about producing a rich pool of knowledge open to all, as an act of encouragement to learn further. As the function of an idea has transformed into a more vague definition, so have the images. It transformed into a currency of intellectual property.

Process Description

Here I used the same algorithm as I did during the prototyping phase; gener- ative adversarial network (GAN). This architecture leads to an automatical- ly learned, unsupervised separation of high-level attributes (e.g., pose and identity when trained on human faces) and stochastic variation in the gener- ated images (e.g., freckles, hair), and it enables intuitive, scale-specifi c con- trol of the synthesis. StyleGAN2 depends on Nvidia’s CUDA software, GPUs and on TensorFlow.